The Copy Lab

 

The Copy Lab

 

If you want more, start with your copy.

For growing businesses. And motivated freelancers and consultants.

It’s time to communicate like the pro that you are. 

You’re more than a company, you solve problems. Your brand is more than a logo, it’s a promise. You bring value that makes life better for the people you serve.

Do your professional and business communications reflect your intentions? Every interaction with clients or potential clients builds trust and establishes your expertise. Make them count.

I craft communications that count.

My top priority is to engage your audience through memorable content that leaves them wanting more from you.

    primary services:

    • Brand Communications and Content Strategy
    • Professional Bios
    • LinkedIn Bios
    • Resume Reviews and Editing
     

    About

     

    I AM A CREATIVE AND A STRATEGIST.

    I started The Copy Lab as a writer and have grown into my favorite kind of expert—the kind who backs up words with action. I've experienced agency life and have also been the in-house pro. Now, I’m the freedom-loving consultant who helps creative entrepreneurs and growing businesses around the country get things done through informative and purposeful communications.

    I aspire to bring quality and humanity to professional communications.

     

    WHAT TO EXPECT:

    Value. My work leaves you more informed.

    Simplicity. Good writing brings clarity.

    Efficiency. I ensure all “I’s” are dotted and “T’s” are crossed.

    Professionalism. I make life easy for my clients.

     

    CAPABILITIES:

    • Copywriting
    • Brand identity and messaging
    • Communications strategy
    • Career-specific communications
    • Help Center content strategy and copy
    • Content workflow consulting
    • Project management
     

    testimonials

     

    Smart copy and quick turnaround. Liz asked all the right questions and took the time to understand my project and the audience before diving in. Loved the process!
    — Megan, Marketing Director, Flagship Restaurant Group
    Liz helped me focus my messaging, more clearly define my position, and created some depth to my brand voice. The value I received in a short amount of time crushed my expectations. In this day where everyone sounds the same on the internet, I’m thankful to have this ace up my sleeve.
    — Seth, Designer & Owner, WonderWild & Blink Twice
    Amazing copy! I didn’t realize how great it was until I saw the design that was inspired by it and created around it. It will be the best website we have ever had in no small part because it will be the best copy we’ve ever had.
    — Dave, Owner, Agape Red
    Liz’s approach to creative input really leads to a product that reflects the true nature of the individual or project. I loved the check-ins along the way.
    — Tanya, Owner, City Girl Communications
     
     
     

    Services and Pricing

    If you care about value, you’re in the right place. Clients describe my writing as original and smart. They refer to my process as smooth and effective.

     


    Services

    COPYWRITING

    • Websites
    • Newsletters
    • Study guides

    BRAND IDENTITY & MESSAGING

    • Brand guidelines
    • Content style guides
    • Taglines
    • Key messages

    COMMUNICATIONS STRATEGY

    • Recommendations for communications priorities and next steps
    • Research summaries with revealing customer and team insights
    • Messaging guides
    • Editorial calendars
     

    CAREER COMMUNICATIONS

    • Resumes
    • LinkedIn profiles and articles
    • Professional bios
    • Professional websites

    HELP CENTER CONTENT STRATEGY

    • Information architecture
    • Articles

    CONTENT WORKFLOW CONSULTING

    • Recommendations on structuring your team for effective online content creation
    • An editorial calendar
     

    Pricing

    Your quote will account for:

    Onboarding. Your quote will include all phone chats and email correspondence. These conversations help me understand you, your business, and how I can best help you.

    Research. My work is valuable because it is rooted in a firm understanding of your client base and business objectives. 

    Writing. Whether you need a tagline, an article, or a communications plan my quote will cover the time to write.

    Revisions. Your end product should be everything you envisioned, that’s why I always include two rounds of revisions.

    Individual quotes are tailored to your specific project needs.

     

    Packages

    I offer two packages for my most popular services. 

     

    Say hello to The Copy Lab.

    And while you’re at it, let's increase your sales, engage your clients, and build a brand that is all goodness, no fluff. 

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